StudioAPCO

PhRMA’s Global Health Progress initiative brings research-based biopharmaceutical companies and global health leaders together to improve health in the developing world. The initiative serves as a platform for the companies to work with partners in the public and private sector, governments, bilateral and multilateral organizations, funders and the academic community to promote sustainable advances in health care partnerships to address health challenges worldwide.

StudioAPCO produced a range of products for this initiative, including a brochure, a one-page slick for distribution during meetings and events, a branded folder with program inserts, and branding and positioning materials.

StudioAPCO also produced nine videos for use on the Web and at meetings and events. The videos were shot on location in Uganda, South Africa, and Tanzania, and featured footage and interviews with patients, clinic workers, doctors, health care NGO and aid workers, and pharmaceutical and research company representatives.