PhRMA: Healthy Town
APCO worked with more than 150 local patient and provider groups and the Pharmaceutical Research and Manufacturers of America (PhRMA) to launch “HealthyTown,” a community-based health, wellness and disease prevention program. The program was designed to educate and promote positive health behaviors and health literacy, to increase patient knowledge and trust in provider recommendations, and to motivate patients to seek and adhere to their treatment.
HealthyTown brings together patients, providers and partners to educate patients, support behavior changes and provide follow-up reinforcement and social support when individuals’ motivation sags.
StudioAPCO developed a range of products for the campaign including a logo, brochure, folder, multiple handouts and promotional items. The branded materials were designed to engage consumers and raise awareness on health and well-being. Our in-house team also shot and produced highlight videos featuring program events, participants and earned media.